100 Harbord St. (Get Directions)
Salt Chuck is a style destination specializing in effortless cool, casual (without being sloppy) men’s apparel — and specifically underwear. Rather than boring “tighty whities” that deserve to be hidden beneath denim, founder Tiffany Ho puts underwear at centre stage. At Salt Chuck, the clothing selection grew from the underwear department, not the other way around.
Originally from BC (the store’s name, derived from Chinook, refers the straits that run between Vancouver Island and the mainland), Ho designed women’s clothes before switching to men’s underwear in 2011. She specializes in what she calls “technical hybrid” underwear — fighting off moisture, her boxer briefs are anti-bacterial and odour-resistant, and they fit loose in the thighs and derriere for optimum movement. But unlike the specialty briefs you buy at drugstores in inoffensive black, Ho’s designs come in fun colours and saucy patterns like floral. And they feel like silk to the touch.